Media 2.0 Festival Program

Media 2.0 brings together the pioneers of the new media era that are challenging traditional media services, resulting in the emergence of new players, content, services and platforms.

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DAY ONE

WEDNESDAY 14 NOVEMBER

FAIRFAX'S DIGITAL DRIVE 9am

Ian Vaile

Learn how Fairfax is reinventing itself as a digital media company as audiences and advertisers migrate to the Internet. Fairfax is developing a fully integrated newsroom to reach Web and print readers while equipping its reporters with iMate Jasjam mobile devices that will enable journalists to deliver video, audio and pictures as well as the text of their stories.

BEBO ADDS DRAMA 10am

Francisco Cordero

Explore the nexus between social networking and media with the innovative launch of new internet drama series KateModern, commissioned by and screening exclusively on Bebo. The brand new Web-based series is the spin-off of the hugely successful Lonelygirl15, the world’s most popular interactive drama series which launched in June 2006 and has since been viewed more than 60 million times. Bebo is at the centre of the dialogue about how online programming is shaping teenage viewing habits. More than 35 million members worldwide have joined the Bebo community, among the largest social networks in the UK, Ireland and New Zealand and one of the top three social networks in the US, Canada and Australia.

www.bebo.com

 

UNDERSTANDING WEB 2.0 11am

Stuart Spiteri, Director of Asia-Pacific, Akamai Technologies

Web 2.0 is virtually affecting every area of business and as a social medium is posing a threat to traditional business, but it is also creating new ways for us to communicate, collaborate, entertain and inform. How will the Web drive business in the future? What are the emerging business and technology developments that utilize the Web as a platform? Now that the Web has become a robust platform with countless innovations driving its ongoing development, widespread disruptions in traditional business models are well underway. How can the Media & Entertainment industry take advantage of these disruptions? How do you spot exciting opportunities and tap into them?

 

FLASH VIDEO: THE BASICS, AND BEYOND! 12pm

Lisa Larson

In this session, professionals with intermediate to advanced-level Flash experience will review the basics of Flash video and learn to harness the magic of metadata and cuepoints to create closed captioning, trigger events, display video data, and more. Attendees will gain an understanding of video/data integration and practical knowledge of the programming involved in developing interactive Flash video applications for the Web.

LUNCH BREAK 1pm

REAL WORLD WEB STANDARDS 2pm

Scott Gledhill

What are Web standards and why are they so important in today's web industry? Scott draws on his experiences leading the development of eight large media Web sites for News Digital Media to examine the ideals of web standards and how they translate within a corporate environment. Learn how to make web standards work for you, when rules must be broken and how to deliver a final product that meets deadlines and still keeps project teams happy.

SHOOTING FOR THE WEB 3pm

Aysha Leo and Irena Macri

Get practical advice about the different requirements shooting for the net. two of Australia's most experienced video journalists will share their experiences working to produce compelling rich media content for News Digital Media. Aysha Leo and Irena Macri will describe the challenges of capturing and post-producing video for the Web in a tough deadline-driven news environment.
Web videographers reverse the rules of Hollywood shooting. Camera movement undermines compression, so you cut instead of dolly. To prevent losing subtlety of colour and background, palettes and scenery have to be simpler. Brighter lighting keeps shadow detail from disappearing. To take advantage of the mobile phone video explosion, many smart producers are defining scenes to work on the smallest of screens.

ONLINE ADVERTISING ADVANCES 4pm

Ashley Ringrose

As online video advertising expands and changes, technologies and business models will naturally extend beyond those in practice today. New means of creating ad revenue are on the horizon, from sponsorships such as product placement and brand ‘overlays’, pre-roll teasers to encourage post-roll clicks, and more effective use of in-banner video. Learn how these new ad formats can be applied.

DAY TWO

Thursday 15 NOVEMBER

MTV ADDS NEW MIX 9am

Matt Fayle

MTV Networks Australia has revamped its online properties in 2007 with a focus on broadband video and user interactivity. Matt Fayle, director of digital media, will profile the implementation of MTV Overdrive and an interactive web site launched in conjunction with the company’s youth-oriented pay TV channels.

SILVERLIGHT SPLASHES OUT 10am

Shane Morris

Whether you're animating 2D objects, simulating 3D environments, or creating broadcast-style video experiences, this session shows you the ins and outs of how to create stunning looking sites and Web experiences with Microsoft's new set of technologies called Silverlight. Learn how Silverlight enables the easy deployment of engaging media experiences that seamlessly integrate with existing Web infrastructure and offer user interaction, streaming video, and interesting community features.

CONTENT IN THE LIMELIGHT 11am

Matthew Sturgess

Limelight Networks is a Digital Media content delivery network (CDN) that takes care of the vital step in connecting content providers and broadband users. As Web publishers follow the continuing shift to video and other rich media on the Internet, learn how CDNs are providing the digital conduit for high profile Australian and international sites that want to stream to the world. Limelight's global content delivery services are designed for on-demand and live delivery of video, music, games, and social media to broadband and mobile audiences.

www.llnw.com

FUN WITH FLASH MEDIA 12pm

Lisa Larson

FMS offers powerful tools for working with video, audio, and data. Because the developer license is now free, FMS is an even more attractive solution for small- scale commercial applications. Lisa Larson will demonstrate how FMS works and show developers at all levels how to set up a development environment and dive into the server-side and client-side communication classes. Alternative RTMP servers will also be discussed. This session explores the basic structure of FMS, its capabilities and limitations, and how it can benefit your applications. Of course, you can simply use FMS for streaming video or audio...but your head is likely to be filled with ideas for much richer applications.

LUNCH BREAK 1pm

RIAS EMPOWERING DESIGNERS 2pm

Sasha Merzliakov and Ricky Chong

DDX is an Australian applications development company who have created rich-media websites and Rich Internet Applications (RIAs) for some major Australian media companies and global brands utilising DDX's leading-edge FlashCMS for content management. In this hands-on session, we will look at what is involved in implementing RIAs within your Web site. See a demonstration of an application to add live video blogging from mobile phones. Learn how to add more multimedia and interactivity to your online presence while managing the demands of website tracking and analytics for detailed reporting, measurability and return on investment.

THE SCIENCE OF SEO 3PM

Chris Dimmock

Search Engine Optimisation (SEO) is vital to making your site accessible to search engines and potentials viewers and readers of your content. As we move to the increasingly non-text Web, how can you make sure your Web site is ranked and fully indexed in search engines? Web sites today must grow, change and include interaction and video. How can you ensure that all your rich media content can be found by those who are looking for it? Learn the secrets of SEO for the multimedia Web 2.0 era with one of Australia’s premier specialist SEO/SEM strategists.

WEB ANALYTICS 2.0 4pm

Rod Jacka

Examine how emerging Internet technologies like AJAX, Flash, and RSS are creating an entire new set of measurement problems. Compound this with user-related issues like cookie deletion and alternative browsing models and it is clear that entirely new strategies towards web analytics are necessary.

SPEAKER LINEUP

Aysha Leo and Irena Macri, News Digital Media

Aysha Leo and Irena Macri are part of News Digital Media’s multimedia team which produces rich media content for News Limited’s national news website NEWS.com.au.
Aysha started her career in media as a sub-editor with www.afr.com.au and then with www.smh.com.au, before moving into video journalism. She has been shooting video for news websites since 2000. She is currently a senior video journalist for NEWS.com.au.  Her role sees her researching, shooting, interviewing, writing and editing 2-3 minute video stories for both daily and long-term deadlines.
After completing her Digital Media degree at the College of Fine Arts, Irena spent few years freelancing in both Sydney and Berlin, producing video and multimedia content for a variety of platforms. Her background and skills extend to design, motion graphics and sound production, which combined with her passion for all things 2.0 lead her to the wide world of web. Unable to choose between two roles, she currently works as a video journalist and a multimedia producer for NEWS.com.au. She puts video stories together for the site and is heavily involved in the production of feature interactives for NEWS.com.au, both as a producer, designer, and a solution seeker.
Some of the recent online features that the pair have produced include:
Culture in Crisis http://media.news.com.au/multimedia/2007/10/garma/
Federal Election special. Vote-a-matic http://www.news.com.au/feature/0,,5012863,00.html
Australian Fashion Week http://www.news.com.au/entertainment/feature/0,,5012703,00.html

Stuart Spiteri, Director Asia-Pacific, Akamai Technologies

Stuart is the Director of Asia-Pacific for Akamai Technologies, the leading global service provider for accelerating content and business processes online. Over 2000 customers rely on Akamai to deliver their content and applications — getting more value out of their Web businesses at less cost. Akamai serves content for 5 of the top 6 online music sites, and 29 of the top 30 media/entertainment companies globally. Stuart leads Akamai’s Asia-Pacific operations, headquartered in Singapore and is responsible for sales, account management, technical and professional services. Key media customers in Asia-Pacific include ANYTIME TV, CCTV, China International Publishing Group, CNN IBN TV18, ESPN Star Sports, Fairfax, Golden Village, MCM Entertainment, NDTV, News Digital Media, Rediff, Singapore Press Holdings, Samsung, Times of India and Vividas. Stuart was formerly the Chief Operating Officer of 24/7 Media Asia, a pan regional joint venture between 24/7 Media of the US and Hong Kong internet leader, Chinadotcom (NASDAQ: CHINA). Prior to this Stuart led the Asia-Pacific conference business of The Economist Group, which worked with senior leaders of MNCs in Asia Pacific, providing insights and experiences to the companies operating in the region. Stuart has a Bachelor of Commerce from the University of Melbourne and an Intermediate Diploma of Mandarin from the Nanjing Normal University, China. www.akamai.com

Francisco Cordero

Francisco Cordero joined Bebo as their first General Manager for its operations in Australia and New Zealand. Cordero has over seven years experience in sales and business development roles in Europe and Australia. Most recently, he was Group Sales manager for Yahoo!7, responsible for sales activity across the joint venture between Yahoo! and Publishing Seven Group Media. In this position, he pioneered some of its most complicated cross media marketing solutions and led the sales team during the critical initial period of the joint venture. Prior to this, Cordero took up a role at ninemsn, after moving from Lycos UK in Europe, and applied his European experience to ninemsn’s biggest billing relationships.
www.bebo.com

Ian Vaile

Ian Vaile is director of Fairfax Digital Productions, responsible for developing, producing and distributing multi-platform content, including video and multimedia. He was previously content, commissioning and editorial head for the ABC’s New Media and Digital Services division. He began his career at ABC TV, moving to ABC Current Affairs Radio as a producer, and has held several senior new-media management roles. Fairfax Digital is the online division of John Fairfax Holdings and consists of about 30 interactive sites.
www.fairfax.com.au

Chris Dimmock

Chris Dimmock, founder and Managing Director of Cogentis, specialises in analysing major information architecture related issues that restrict access to Web sites by search engine spiders as well as many human users. He has 20 years of experience in technology-based sales and marketing. Chris has held roles ranging from product management of Australia’s first national email system in the 1980s to sales & marketing director and general manager roles for large multinational IT and technology companies in Australia and Europe through the 1990s.
www.cogentis.com.au

Matthew Sturgess

Matthew Sturgess is Vice President, Asia-Pacific for Limelight Networks and a leading authority on next-generation content delivery network technologies. Prior to joining Limelight Networks, Matthew held senior management positions at Cable & Wireless (Digital Island), Dow Jones Interactive and Dragon Consulting Group. Currently based in Singapore, he is charged with expanding Limelight Networks’ operations in the region, building strategic relationships, direct/channel sales and various other business development activities with notable success in India, Australia, Singapore, Japan and China. Limelight is the content delivery network of choice for over 700 top international media companies, including Akimbo, Amazon Unbox, Brightcove, “BuyMusic”@Buy.com, DreamWorks, LLC, FOXNews.com, IFILM, ITV Play, MSNBC.com, MySpace, NC Interactive, Valve Software, Radio Free Virgin and Xbox Live.
www.limelightnetworks.com

Lisa Larson

Lisa Larson began her career in print design and now has over eight years’ experience in Web and other electronic media. She has authored technical articles on interactive media and print design, and co-authored the book Flash Video for Professionals in 2007. Lisa has also presented at several industry conferences and is an active member of FlashCodersNY user group. After spending two years as a freelance designer/developer, Lisa is now Technical Director and co-founder of go:toGroup, a new media firm based in New York City specialising in Flash Video Applications. She is also developing iFoxCam, a consumer video surveillance product using Flash Media Server. go:toGroup has worked with many video start-ups as well as companies such as Adobe, Microsoft and L’Oreal.
www.gotogroupinc.com www.flashconnections.com

Scott Gledhill

Scott's current role is Web Technology Strategist at News Digital Media in Sydney where he plays a vital role in educating and implementing Web standards development and search engine optimisation across a large network of corporate Web sites. He is a regular speaker at industry events and recent engagements include Search Summit, CeBIT, SxSW Interactive and Web Directions 2007. Scott also moonlights as co-founder of Molt:n Digital, a Sydney based web consultancy. In his spare time, Scott finds time to blog about search engine optimisation, accessibility and other Web standard topics on his Web site, Standardzilla.

Rod Jacka

Rod Jacka is the Managing Director of Panalysis, a specialist web analytics company. Rod holds a Bachelor of Visual Arts (University of Sydney) and a Master of Business and Technology (UNSW) and has over 13 years experience in management and consulting in the Internet industry. He has worked in industries as diverse as education, retail and manufacturing and has consulted on web analytics for a large number of major websites.
Rod founded Panalysis in 2001 to provide solutions to business that allow them to unlock the latent potential residing in the data generated by their websites by analysing this data in a business context.
Originally from a trades background, Rod is a firm believer in the old adage, “measure twice and cut once”. By applying this to data collected from a website there is a gold mine of potential information relating to visitor behaviour and measures of effectiveness in a marketing context that if acted upon can potentially improve the profitability and effectiveness of websites and online advertising campaigns.
www.panalysis.com

Shane Morris

Shane Morris is one of Australia’s most experienced user interface design professionals, having worked in usability and user interface design since 1991. Shane has degrees in both Computer Science and Cognitive Science and is an active member of Australia's Computer-Human Interaction Special Interest Group. Shane has also lectured in Information Architecture and Usability Evaluation at Swinburne University in Melbourne. Previously General Manager - Victoria for the Hiser Group and Principal of Echo Interaction Design, Shane joined Microsoft Australia as a User Experience Evangelist in 2006.
http://blogs.msdn.com/shanemo/

Sasha Merzliakov

Sasha Merzliakov is co-partner and business manager of DDX and brings a cross- section of digital design, development and management experience. His achievements include Flash Application Developer for Telstra's V8 Supercars Rich Internet Application - winner of AIMIA's Best of Best and Best Entertainment categories. Sasha is focused on keeping abreast of technological trends, creating innovative application solutions and developing business opportunities for clients.
www.ddx.com.au

Ricky Chong

Ricky Chong is co-partner and technical director of DDX. Originally from Hong Kong, Ricky studied a Bachelor of Computer Engineering at UNSW and has worked in Information Technology, Geographical Information, Systems Finance and E-learning industries - bringing technical leadership and expertise to the team. Actively involved in the development community, Ricky's achievements also include winning the Macromedia Certification Challenge in December of 2003 on Flash MX 2004, achieving top-score against a world-wide field. Ricky keeps up with and develops emerging technologies to provide DDX with a competitive level of expertise in the market place.
www.ddx.com.au

Ashley Ringrose

In 2002, Ashley co-founded Soap Creative, an online creative agency based in Sydney, after serving a tour of duty at Euro RSCG and Hyro. In a little over 5 years, Soap has produced projects for clients such as 20th Century Fox, Austereo, Hutchison 3, EMI, Foxtel, Mambo, Pacific Magazine, Seven Network and Tourism WA. Ash was the creator of BannerBlog (www.bannerblog.com.au) showcasing the world’s best online creative.
www.soap.com.au

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