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Anvato Live Video Clipping Streams Incubus HQ Web Event
Published on Wednesday, 27 July 2011
Anvato has completed the installation of live video streaming clipping for the recent ‘Incubus 
HQ Live’ web streaming event, which attracted an audience of more than two
million participants.
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| Webcast producer Marc Scarpa and his team used the Anvato Media Content Platform to pull and edit live video clips in real-time for syndication to various broadcasters and web sites during the seven-day event 30 June to 6 July. The event marked the release of the band Incubus’ new album, ‘If Not Now, When?’ The producers created HD clips live from multiple broadcast feeds through Anvato’s platform, which provides functions including workflow integration, video management, transcoding, multiplatform syndication and video analytics. The two million participants watching and interacting with the musicians through the week were one of the largest audiences recorded for a music event on the web. |
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| The event was broadcast via Livestream, websites such as www.incubushqlive.com and www.incubusHQ.com and other partners including MTV, capturing the performances at a venue in Los Angeles that included live interactions with Incubus fans on the web and in person. | |
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| Multiple cameras were set up around the location to capture impromptu live sets, live web streams and instructional clinics, producing a real-time documentary. About 1.2 million active Facebook participants and nearly 50,000 Twitter mentions were involved. Additional live streams were fed into the stream, in the form of ‘lifecasting’ cameras placed on each band member and crew member for first-person perspectives of the event. The lifecasting channel, called the NOW channel, joined the documentary IF NOT channel and the surveillance camera feeds of the WHEN channel for a 360° view of the entire event. ‘The challenge of creating a broadcast production studio with multiple real-time HD video streams is relatively new to the web, and we needed to deliver clips to various web, cable and broadcast outlets in a real-time mode. We were using Anvato’s live clipping tools to pull the important moments in real-time and feed them out, without having to do separate edits later,’ said Marc Scarpa. ‘The value of this kind of feature for live webcast production is evident in output capability and level of quality.’ Anvato will introduce the next iteration of its Media Content Platform later this year. The platform uses Anvato Human Eye machine vision to remove and insert on-demand live sources, including commercials, and encodes in multiple bit rates, managing metadata and provides secure syndication. Customers can install the Anvato Media Content Platform behind their own firewalls, in the cloud, or through hybrid deployments, which reduces cost without compromising security. Anvato currently manages all web video for Univision and other broadcast customers. www.anvato.com |
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